Optimized Video Blogs
What are Video Blogs, or “Vlogs?”
Video blogs, or “vlogs,” are much like traditional blogs with one main difference; instead of words, sentences and paragraphs, they contain a moving picture with sound. To state it simply, vlogging is another form of blogging using a video medium as opposed to text. Vlog entries are often a combination of embedded video or a video link with supporting text and images. Video blog entries may be recorded in one take or cut into multiple parts.
There’s no question that in recent years, video on the web has increased in popularity. Putting video online is the best way to make a near instant impact on an audience. This is why it is so important to add video to an online marketing campaign, websites that are marketing their services or promoting their products will especially benefit from “vlogging.”
Before using online video in a marketing campaign, it is important to understand the significance of viral marketing. Viral marketing is an extremely effective method that puts social networking sites to use in order to boost brand awareness. Word-of-mouth is the basic theory behind viral marketing. People are bound to talk, so when someone sees an interesting video online, they are bound to tell a friend, who will tell another friend and so on. Viral marketing through the use of vlogging, can cement a company’s reputation on the Internet. But, in order to get the needed attention every business desires, it’s first necessary to add video blogging to any online marketing campaign.
Why Adding Video to Online Marketing Campaigns Makes Sense
There’s likely not a day that goes by in which most people don’t use an iPod, phone, or computer for recreation, business or day-to-day life. Because of devices like the iPhone and video iPod, the “vlogging” world is booming. Experts say that society is moving from a text-based world to a video-based world. This trend can be witnessed anytime you log onto the Internet.
Video sharing sites like YouTube and Metacafe are soaring in popularity among the younger generation and catching up on more mature audiences. These video sites are also the newest advertising medium for marketers. By creating video blogs aimed at target audiences, marketers can promote a businesses brand, services and products. Google reports that time spent on YouTube accounts for more than a third of the total minutes spent on Google.com worldwide.
It’s also important to know that video marketing is adaptable to other various online marketing techniques. Although “vlogging” is not meant to replace other online marketing tactics, like social networking, bookmarking, text blogging, and press releases, it can serve as a valuable tool to lead people to a businesses website, teach them about products, or get them interested in a company’s services. With just one click of a mouse anyone can watch a video on the web, and as internet access increases throughout the world, it is highly likely that online video broadcasting will become the premier form of communication.
Some Ways Businesses Benefit from Video Blogs or “Vlogs”
- People prefer to see something rather than read something. Businesses using video blogging as a marketing tool will garner a greater audience of their websites, increase sales leads and revenue.
- The more marketing outlets used, the more customers that will be reached. This means a combination of video blogging; text blogging, social bookmarking, social networking, and press releases will reach far more people than one of these methods on its own.
- By demonstrating how a product works and highlighting customers’ reviews, online video blogs set off emotional triggers in the human brain that are sure to influence a person’s purchasing decisions.
