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Optimized videos

Optimized Video Content & Successful Search Engine Marketing

In recent years posting video on the web has become easier than ever, in addition to this, the quality of video has vastly improved since the first days of YouTube and it’s visual media counterparts. It’s a well-known marketing fact that these days consumers want to learn as much as they can about a product or service before buying. Today it’s not always enough to have an expertly designed, logically-flowing website. Video is a richer media that is often more easily comprehended by the viewer. Video allows marketers to express their messages in an informative and convincing way. In fact, a recent study conducted by Forrester Research, showed that video SEO was 53 times more likely to drive a first- page search result than more traditional forms of SEO.

Video SEO is an efficient, predictable and cost-effective way to generate first-page rankings (and often #1 Google rankings.) Those who begin marketing through the use of optimized video content shouldn’t be surprised to see results quickly. At the moment, competition is at a minimum, and the sooner businesses begin incorporating SEO video into their marketing campaigns, the greater will be their advantage over others.

Why Use SEO Videos to Market Your Business?

Ever since, and even before, Google’s $1.6 billion purchase of Youtube.com experts have been in agreement that within the next ten years the internet and television will have formed into a more interactive medium where data and video are merged together. For this reason, it is clear that search engine optimized videos will become a crucial tool to the success of online businesses.

Those considering adding SEO video content to their existing SEM campaigns should keep in mind that optimized videos will allow them to reach an enormous audience, while keeping their production costs exceptionally low. Optimized videos are created much more cheaply than typical television commercials. One thing to keep in mind when considering SEO video production is that the videos should always be brief. Online audiences are easily bored, therefore they are likely to navigate away from your video when they lose interest, and so SEO videos should stay focused on a few main objectives.

How SEO Videos Benefit Online Businesses

  • By posting SEO videos on various video-sharing websites you are pointing traffic in the direction of your business by including your web address in the bottom corner of the video, or including a text link to your site.
  • SEO video will put your brand in the public eye, familiarizing the online audience with your logo, jingle, products, and services.
  • Everyone likes a little entertainment. Optimized video content will give your website visitors a reason to return to the page where your SEO video is posted and recommend it to their friends.
  • Optimized videos will put a positive spin on your company’s products, services, or facilities for future clients.
  • SEO video content adds a little excitement to an otherwise mundane pay-per-click campaign.
  • Search engine marketing through optimized videos keeps costs at a minimum while reaching a vast online audience.