More and more companies are starting to realize that the content they offer on their site will not match up to the social media sites out there, where the community contributes to the content.
Several, on the other hand, have gone to great lengths like candy company Skittles, which redesigned their entire homepage with Twitter’s search stream. The only thing remaining on the homepage is a little navigational console in the upper left hand side of the page, which right now is taking up some room in the Twitter stream, but instead of them talking about how great Skittles are, it now is regular consumers talking about Skittles. I love this idea I think its great PR for the company.
Now this approach is not common in any way when it comes corporate websites, it has already been done other places. Lots of musicians are considering MySpace to be more important than their official website, and promoting their music, new, events and other good stuff there rather than their site. I look forward to seeing more corporations using more social channels but I don’t think we will anytime soon.
