More and more companies are starting to realize that the content they offer on their site will not match up to the social media sites out there, where the community contributes to the content.

Several, on the other hand, have gone to great lengths like candy company Skittles, which redesigned their entire homepage with Twitter’s search stream. The only thing remaining on the homepage is a little navigational console in the upper left hand side of the page, which right now is taking up some room in the Twitter stream, but instead of them talking about how great Skittles are, it now is regular consumers talking about Skittles. I love this idea I think its great PR for the company.

Now this approach is not common in any way when it comes corporate websites, it has already been done other places. Lots of musicians are considering MySpace to be more important than their official website, and promoting their music, new, events and other good stuff there rather than their site. I look forward to seeing more corporations using more social channels but I don’t think we will anytime soon.

Google has finally decided to open a Twitter account. It is attached to a random googler and the bio states “news and updates form Google”.

The first tweet was created around 7pm EST last night, and Google already has 24,149 followers. They are following 58 other people mostly fellow Googlers, and Googles products. Biz stone, Evan Williams, Pete Cashmore.

The Google Twitter account was long overdue, but well liked as the number of followers shows you. First of all, this enables Google to have yet another outlet for distributing updates about the company.

The list of follower is a good way to find other Googlers to follow like Matt Cutts @mattcutts. The Google product accounts like Google Reader are not just throwing links to their blog posts either. For every one that want to keep up with every Google detail, this is the account to follow.

Last Tuesday Google Maps made a small tweak, finally. Now, instead of showing just the top ten results for local search on the map, now it shows all of them. It’s still going to show you the top ten with the map markers, but now little circles will also show up, showing all the other places that may be closer but did not show up before.

This will be good for smaller businesses and smaller restaurants to gain visibility. But it currently does not work on mobile devises or other websites, Google says that other domains that use Google maps will not be supported yet but in the future. For now, the only way to see these new results are by going to Google Maps search page.

Google has recently announced canonical tags. Now this is great because it allows everyone to fix the duplicate content issue. For instance you site has identical or very similar content that can be accessed through multiple URLs, this tag provides you with more control with the URL that comes up in the search results.

Check out this quick video of Matt Cutts from Google speaking with webpronews.com