More and more companies are starting to realize that the content they offer on their site will not match up to the social media sites out there, where the community contributes to the content.

Several, on the other hand, have gone to great lengths like candy company Skittles, which redesigned their entire homepage with Twitter’s search stream. The only thing remaining on the homepage is a little navigational console in the upper left hand side of the page, which right now is taking up some room in the Twitter stream, but instead of them talking about how great Skittles are, it now is regular consumers talking about Skittles. I love this idea I think its great PR for the company.

Now this approach is not common in any way when it comes corporate websites, it has already been done other places. Lots of musicians are considering MySpace to be more important than their official website, and promoting their music, new, events and other good stuff there rather than their site. I look forward to seeing more corporations using more social channels but I don’t think we will anytime soon.

Twellow is expanding into different areas of Twitters functions. Today a new feature was announced/launched, which makes it easier to search among your followers and friends.

With the launch of Twellow’s new followers and friends features, now you can look at your current social graph of tweeple that you are tracking via the familiar Twellow profile lists.

Being able to search within your followers and the tweeple you follow should make it better and easier for all Twitter users. Twellow also started integrating new tabs for the recently added features. Now from any page on Twellow you can easily go to them on any page.

Tonight: Ning will be introducing some new chat functions, giving Ning administrators the ability to integrate a rich chat environment for their users. Ning’s new chat system is flash-based, allowing users to have a chat bar along the bottom of the screen. Users have the ability to chat through an interface at the bottom of the screen, or can pop-out their chats into a new windows. Although the interface will remain consistant through out each netowork, users are not able to chat with users out side of the current network they are on.

Putting Ning’s growth in chat aside, Ning has been posting really impressive stats recently, they have grown to 4.8 million uniques in january ( 368% growth year over year) even though they recenty banned pornography networks, and we all know porn used to be the most sought out thing online, until recently when social networks passed it up!